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CHERRY MX establishes "Mechanical Keyboard Day"

 

Auerbach, 10 May 2019 – CHERRY MX, the market leader and expert in mechanical keyboard switches, has established May 10th as "Mechanical Keyboard Day" (#mkbd). With this new theme day, the respected manufacturer from Auerbach celebrates the triumphant rise of mechanical key switches, which are especially popular in gaming and eSports.

Homage to mechanical key switches

In 1983, CHERRY introduced the first mechanical switch. Thanks to a guaranteed long lifespan of more than 50 million actuations without loss of quality and a pleasant typing feel due to different switching characteristics, this technology was able to establish itself mainly in the office segment. High-quality keyboards from that era, which have now become true classics, all feature mechanical switches from CHERRY.

Exactly ten years ago, MX technology experienced a renaissance based on its success and increased customer demand in the gaming market, and became a significant competitor to cheaper key technologies such as rubber dome switches.

Fundamental theme day for gamers and enthusiasts

Hardly any modern PC gamer since grew up without a mechanical keyboard, because the features at that time - as well as today - brought huge advantages. Gamers benefit from the responsive and accurate input in online matches, which makes the difference between victory and defeat in hectic situations. Meanwhile, (DIY) enthusiasts love the modular design of mechanical keyboards because it allows them to implement individual and tailor-made solutions. Mechanical Keyboard Day is therefore considered a fundamental theme day for gamers, enthusiasts, and fans of mechanical keyboards and switches.

Weekly competitions with partners

CHERRY MX and its renowned partners will celebrate Mechanical Keyboard Day with numerous competitions. Every week there's a chance at winning first-class, high-quality mechanical keyboards from CORSAIR, ASUS ROG, HYPERX, DUCKY, COOLER MASTER and CHERRY on the dedicated Mechanical Keyboard Day website, which also offers more information on this new theme day.

 

PRESS MATERIAL

Mechanical Keyboard Day website [Link, cherrymx.de/en]

Press contact

Xander Hoose
technikPR

Phone: +31 20 808 1071
Cell: +31 621 685 321
E-Mail: cherry@technikpr.com
Web: www.technikpr.com

   

Michael Schmid
CHERRY MX

Phone: +49 9643 2061 666
Cell: +49 171 3087023
E-Mail: michael.schmid@cherry.de
Web: www.cherrymx.de

About CHERRY

CHERRY, with its headquarters in Auerbach in der Oberpfalz, Germany, is one of the world's leading manufacturers of computer input devices with an emphasis on office, industrial and security markets, as well as switches for mechanical keyboards among others for PC gaming.

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Cherry GmbH
Cherrystrasse, 91275 Auerbach/OPf., Deutschland
Telefon: +49 9643 2061 100, Web: www.cherry.de

Geschäftsführung / Board of Management
Rolf Unterberger, Bernd Wagner

Handelsregister beim Amberg, HRB 5729
Umsatzsteueridentifikationsnummer: DE 815 593 194